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Because people are often unaware of how their behavior is experienced by others, assessments can play a critical role in building self-awareness. Assessment feedback reports help individuals understand their natural tendencies — such as communication and conflict styles, decision-making approaches, and pace — as well as typical responses to change and stress and blind spots. This awareness allows people to see the impact of their behavior and buy into the value of intentional change.

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Using a proven assessment model also create a shared language across teams and organizations, making regular, development-oriented and feedback conversations easier and more embedded in everyday work. When combined with constructive feedback and clear descriptions of effective behaviors (behavioral competencies), assessments help align organizational values and expectations and enable leaders and teams to: